The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 22, 2020
Filed:
Oct. 24, 2018
Outbrain Inc., New York, NY (US);
Yaron Galai, New York, NY (US);
Ido Tamir, Hod Hasharon, IL;
Roy Bass, Herzliya, IL;
Colin Doody, New York, NY (US);
Yaniv Gilad, New York, NY (US);
Daniel Sternlicht, Netanya, IL;
Ronny Lempel, Zichron Yaakov, IL;
Sagiv Gurevitch, Tenafly, NJ (US);
Carmel Bregman, Ramat Gan, IL;
Danny Rosenstein, Hod Hasharon, IL;
Sonya Liberman, Jerusalem, IL;
Elad Bar, Kadima, IL;
Ilan Orlov, Givatayim, IL;
Outbrain Inc., New York, NY (US);
Abstract
A personalized content recommendation provisioning method and system are described, according to various implementations. A token value allocation engine optimizes the allocation of content consumption revenue to publisher systems and recommendation source systems (e.g., the systems that provide the recommended content for presentation with the publisher system's native content) based on a model calculating and applying a life time or long term value (LTV) metric. The LTV metric for revenue is based on a detection of a how often a user system engages with content derived from or associated with a publisher system.