The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 22, 2020

Filed:

Jan. 24, 2019
Applicant:

Snap Inc., Santa Monica, CA (US);

Inventor:

Brent Davis, Venice, CA (US);

Assignee:

Snap Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G11B 27/036 (2006.01); G11B 27/34 (2006.01); G06F 3/0484 (2013.01); H04N 5/92 (2006.01); G11B 27/28 (2006.01); G06F 3/0488 (2013.01);
U.S. Cl.
CPC ...
G11B 27/036 (2013.01); G06F 3/0488 (2013.01); G06F 3/04845 (2013.01); G11B 27/28 (2013.01); G11B 27/34 (2013.01); H04N 5/92 (2013.01);
Abstract

A system is provided that presents video content on an electronic device such that, when a user swipes to dismiss the video content, non-video summary information or contextual material about the video content is automatically displayed in place of the video content. The non-video summary information is presented on a summary card dragged on-screen responsive to user swipe input. If, for example, the user swipes to dismiss a video advertisement before an informational payload of the video advertisement has been delivered, the informational payload can automatically be displayed in text format on a summary card dragged by the user in replacement of the dismissed video advertisement.


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