The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 22, 2020

Filed:

Jun. 29, 2016
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Leopold Bushkin, Bellevue, WA (US);

Rajendra Kumar Vippagunta, Issaquah, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 16/24 (2019.01); G06F 16/28 (2019.01); G06F 16/2457 (2019.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 16/24578 (2019.01); G06F 16/285 (2019.01); H04L 67/18 (2013.01); H04L 67/22 (2013.01); H04L 67/26 (2013.01);
Abstract

Features are provided for proactively grouping content for personalized content feeds based on the expected relevance of the content to groups or classes of users. Such proactive grouping can allow personalized (or semi-personalized) content feeds to be delivered with low user-perceived latency. The proactive grouping may be used in conjunction with a more computationally-intensive and higher-latency process for generating personalized feeds. A user's content feed may be provided using a two-phase delivery process in which an initial set of content for the feed is provided from the proactively grouped content collection with which the user is associated. While the user is viewing the initial set of content, the second phase of the delivery process may be performed in which additional content is selected specifically for the user.


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