The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 15, 2020

Filed:

Jun. 19, 2017
Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventors:

Dallas Mahrt, Seattle, WA (US);

Brandon Lonac, Edmonds, WA (US);

Hank Hwang, Los Angeles, CA (US);

Stephen Brown, Santa Monica, CA (US);

William Daly, Santa Monica, CA (US);

Yingan Wang, Los Angeles, CA (US);

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/45 (2011.01); H04N 21/44 (2011.01); H04N 21/435 (2011.01); H04N 21/258 (2011.01); H04N 21/266 (2011.01); H04N 21/658 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4524 (2013.01); H04N 21/25841 (2013.01); H04N 21/266 (2013.01); H04N 21/435 (2013.01); H04N 21/44 (2013.01); H04N 21/6581 (2013.01);
Abstract

In one embodiment, a method defines a plurality of geographic primitives that are defined by one or more location identifiers. A plurality of distribution areas are generated where a distribution area is defined by one or more of the geographic primitives. The method assigns one of the plurality of distribution areas to each of a plurality of pieces of media content. A request is received from a client device that is associated with a location identifier. The method performs a reverse lookup query to a database using a geo-mapping service to retrieve a set of distribution areas that include a geographical primitive associated with the location identifier and selects one or more pieces of media content from the plurality of pieces of media content. Information for at least a portion of the one or more pieces of media content is then provided to the client device.


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