The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2020
Filed:
Oct. 03, 2017
Salesforce.com, Inc., San Francisco, CA (US);
Brian Brechbuhl, Indianapolis, IN (US);
John Grotland, Indianapolis, IN (US);
Rick Munoz, San Francisco, CA (US);
Leslie Fine, San Francisco, CA (US);
Leah McGuire, Redwood City, CA (US);
Shubha Nabar, Sunnyvale, CA (US);
Vitaly Gordon, Sunnyvale, CA (US);
Xiuchai (Meko) Xu, Sunnyvale, CA (US);
salesforce.com, inc., San Francisco, CA (US);
Abstract
A method for improving mass messaging in an electronic messaging system includes receiving recipient data describing a response of each of one or more recipients to receiving a prior message, generating predictor data based on the recipient data, where the predictor data indicates a plurality of predictors of recipient behavior in response to a message, identifying one or more top predictors of recipient behavior, the one or more top predictors being selected from among the plurality of predictors based on preferred recipient behaviors, generating, for each of the one or more recipients and from the recipient data, one or more predictive scores for each combination of top predictor and recipient, and assigning, based on one or more predictive scores of a specific recipient, the specific recipient to a specific persona, wherein the specific persona describes an expected behavior of the recipient.