The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2020
Filed:
Aug. 29, 2017
Adobe Inc., San Jose, CA (US);
Stephane Moreau, L'Hay les Roses, FR;
Sachin Soni, New Delhi, IN;
Ashish Duggal, Delhi, IN;
Anmol Dhawan, Ghaziabad, IN;
ADOBE INC., San Jose, CA (US);
Abstract
An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.