The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 08, 2020

Filed:

Aug. 17, 2016
Applicant:

Criteo, SA, Paris, FR;

Inventors:

Mathieu Heyd, Paris, FR;

Bruno Roggeri, Paris, FR;

Ivan Litovsky, Paris, FR;

Assignee:

Criteo SA, Paris, FR;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06K 9/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0267 (2013.01); G06K 9/00087 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0269 (2013.01);
Abstract

Systems and methods for identifying one or more candidate computing entities associated with a first user of a first computing entity are disclosed. A first technical ID associated with the first computing entity and one or more parameters associated with the first computing entity are received by the ad system. A first identity fingerprint for the first computing entity is determined by the ad system. One or more candidate computing entities are identified by the ad system based on a similarity between the first identity fingerprint and an associated identity fingerprint of the one or more associated identity fingerprints of the candidate computing entity. First behavioral data is determined by the ad system based on the associated behavioral data of one or more of the one or more candidate computing entities. An advertisement based on the first behavioral data is provided by the ad system.


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