The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 01, 2020
Filed:
Dec. 27, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Samira Tasharofi, Sunnyvale, CA (US);
Tao Cai, Sunnyvale, CA (US);
Yingfeng Oh, Cupertino, CA (US);
Robert Wagner, Sunnyvale, CA (US);
Pallavi Agarwal, Mountain View, CA (US);
Alexandros Ntoulas, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques for integrating two server systems are provided. A first server system receives, from a first computing device, provider data generated by a third-party tracking service. The first server system stores association data that associates the provider data with one or more content items. After storing the association data, the first server system receives, from a second computing device, a message that includes a first identifier and that indicates an event and a content item. In response to receiving the message, the first server system determines whether to report the event to the third-party tracking service. If so, the first server system determines a second identifier based on the first identifier, retrieves, based on the association data and the content item, the provider data that is associated with the content item, and transmits, over a network to the third-party tracking service, the second identifier and the provider data.