The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 01, 2020
Filed:
Mar. 12, 2018
Xad, Inc., New York, NY (US);
Can Liang, Sunnyvale, CA (US);
Huitao Luo, Fremont, CA (US);
Shashi Seth, Mountain View, CA (US);
Hari Venkatesan, Cupertino, CA (US);
Sunil Kumar, Brooklyn, NY (US);
xAd, Inc., New York, NY (US);
Abstract
A system for processing information requests associated with mobile devices comprises an information server configured to build a search query for an information request based on the location features and other data therein and to search an information database for matching information documents. The matching information documents including information documents having different types of performance measure, including a first document using an impression-based performance measure, a second document using a click/call-based performance measure and a third document using an off-line site-visit-based performance measure. The information server is further configured rank the matching documents based on their respective performance measures and to select a matching document based on their respective rankings. The information server is further configured to generate a projected probability of an off-line site visit in response to the second document being selected to fulfill the each request and impressed on an associated mobile device, and to adjust a budget of the second document based on the projected probability.