The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2020
Filed:
Dec. 12, 2014
A9.com, Inc., Palo Alto, CA (US);
Aneesh Agrawal, Cambridge, MA (US);
Michael Helman, Sunnyvale, CA (US);
Zhihui Xiao, Palo Alto, CA (US);
Pratyush Mishra, Berkeley, CA (US);
Wei Zhuang, Palo Alto, CA (US);
A9.COM, INC., Palo Alto, CA (US);
Abstract
Certain embodiments herein relate to dynamically updating a software application to utilize new advertising capabilities or features at runtime. A software application may be developed using libraries in a software development kit (SDK) that include particular functionality related to advertising. As new ad related features become available (such as displaying or handling new ad types or tracking new metrics associated with ads), the new features may be injected or loaded into the application at runtime. Such loading may configure a device running the application to take advantage of the new ad features without re-downloading, reinstalling, or performing other initialization functions associated with the application and/or its library functions.