The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 25, 2020

Filed:

Sep. 17, 2018
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Nathan John Davis, Woodside, CA (US);

Chinmay Deepak Karande, Mountain View, CA (US);

David Rael Abelman, London, GB;

Robert Oliver Burns Zeldin, Los Altos, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0264 (2013.01); G06F 16/9535 (2019.01); H04L 67/10 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

An online system selects content items for a user to increase probabilities of the user remembering the content items after presentation. The online system generates one or more models based on information describing amounts of time users have viewed previously presented content items. Hence, a model associated with a user predicts an amount of time the user will view a content item. When selecting content items for the user, the online system selects one or more content items that the user is predicted to view for an amount of time within a specific range, which may be based on amounts of times other users have viewed the content item or content items similar to the content item. For example, the online system increases a probability of selecting a content item the user is predicted to view for an amount of time within the specific range.


Find Patent Forward Citations

Loading…