The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 18, 2020
Filed:
Jul. 08, 2011
David Lee Selinger, Castro Valley, CA (US);
Darren Erik Vengroff, Seattle, WA (US);
Tyler David Kohn, San Francisco, CA (US);
Randall Stuart Fish, Castro Valley, CA (US);
Michael James Decourcey, Belmont, CA (US);
David Lee Selinger, Castro Valley, CA (US);
Darren Erik Vengroff, Seattle, WA (US);
Tyler David Kohn, San Francisco, CA (US);
Randall Stuart Fish, Castro Valley, CA (US);
Michael James DeCourcey, Belmont, CA (US);
RichRelevance, Inc., San Francisco, CA (US);
Abstract
Techniques are described related to selecting content items, such as by enabling user analysis and control of product-related content items selected for display to users. The content items may include advertisements or other promotional materials, and the selecting of the content items may be performed as part of determining particular promotional materials to display or otherwise present to particular users in particular situations. User analysis and control of selected content items that are displayed on a target electronic site may be enabled by providing, as part of the target electronic site, additional selection-related functionality whose availability is restricted to one or more authorized users—for example, such additional restricted access information and user-selectable controls may be provided on a version of a Web page of an online retailer to enable the retailer to analyze and influence future content items selected for display on the online retailer's Web page(s).