The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 18, 2020

Filed:

Oct. 11, 2017
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Uri Nadav, Menlo Park, CA (US);

Patrick Hummel, Cupertino, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/02 (2006.01); G06F 16/00 (2019.01); G06F 16/93 (2019.01); G06F 16/2457 (2019.01); G06F 40/10 (2020.01); G06F 3/0481 (2013.01);
U.S. Cl.
CPC ...
G06F 16/93 (2019.01); G06F 3/0481 (2013.01); G06F 16/24578 (2019.01); G06F 40/10 (2020.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing decision systems. In some implementations, methods can include receiving a component request specifying a maximum number of digital components that are capable of being presented on a particular electronic document being rendered at a client device. A ranking score for the given digital component is determined based on a maximum interaction increase factor of formatting available to be applied to the given digital component, the current eligibility value, and the historical eligibility value data. The given digital component is ranked among other available digital components based on the determined ranking score. The given digital component is selected for distribution based on the ranking score of the given digital component being included in the maximum number of highest ranked digital components. The given digital component is transmitted to a client device.


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