The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 18, 2020

Filed:

Mar. 06, 2017
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Doug Sherrets, San Francisco, CA (US);

Benjamin David Eidelson, San Francisco, CA (US);

Jason Toff, San Francisco, CA (US);

Jason Prado, San Francisco, CA (US);

Sean Liu, El Dorado Hills, CA (US);

Karen Kavett, San Francisco, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/435 (2019.01); G06F 16/48 (2019.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06F 16/437 (2019.01); G06F 16/48 (2019.01); G06F 16/9535 (2019.01);
Abstract

A method includes identifying user activity data of a plurality of users for a first online media item. The user activity data includes a drop-off rate and a consumption rate for the first online media item. The first online media item has a first thumbnail representing the first online media item. The method further includes determining, based on at least one of the drop-off rate or the consumption rate of the first online media item, that a new thumbnail is to be recommended to replace the first thumbnail for the first online media item, selecting the new thumbnail from a plurality of candidate thumbnails, and sending a recommendation of the new thumbnail for the first online media item to a client device of a user associated with the first online media item.


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