The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 11, 2020

Filed:

Jan. 29, 2016
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Shing Franky Sze, Hoboken, NJ (US);

Michael Kleber, Newton, MA (US);

Mathieu Gagne, Somerville, MA (US);

Leonidas Kontothanassis, Lexington, MA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 67/2814 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0242 (2013.01); H04L 67/02 (2013.01); H04L 67/22 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.


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