The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 11, 2020
Filed:
Aug. 13, 2018
At&t Intellectual Property I, L.p., Atlanta, GA (US);
David J. Piepenbrink, Chicago, IL (US);
Lee M. Chow, Naperville, IL (US);
James T. Sofos, Aurora, IL (US);
AT&T INTELLECTUAL PROPERTY I, L.P., Reno, NV (US);
Abstract
A method is provided for controlling electronic storefronts presented using a set-top box over a communication network. The method includes sending, by a server, electronic video content over the communication network for delivery to a set-top box. The electronic video content includes a trigger that instructs a processor in the set-top box to display options in a graphical user interface on a display device, and an embedded selectable trigger that causes the processor to display at least one popup on the display device. The method also includes sending, by the server, a retrieved electronic storefront over the communication network to the set-top box, wherein the retrieved electronic storefront, including user-selectable assets, is virtually presented on the display device by the set-top box.