The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 11, 2020

Filed:

Jul. 28, 2017
Applicant:

Mastercard International Incorporated, Purchase, NY (US);

Inventor:

Pedro Chavarria, New York, NY (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 3/01 (2006.01); G06K 9/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06F 3/013 (2013.01); G06K 9/00892 (2013.01); G06F 2203/011 (2013.01); G06K 2009/00939 (2013.01);
Abstract

A method for product identification based on physiological response includes: displaying a plurality of display screens over a period of time, wherein at least one display screen includes one or more displayed products; storing a display time for each displayed product corresponding to a time of the period of time at which the displayed product and the respective display screen is displayed on the display device; receiving a plurality of physiological measurements over the period of time for a first physiological function of a user of the computing device; detecting a change in the first physiological function based on the plurality of physiological measurements and a change time for the detected change; identifying a specific displayed product based on a correspondence between the respective display time and the detected change time; and transmitting product data associated with the specific displayed product.


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