The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2020
Filed:
Dec. 20, 2018
Applicant:
Pucs, Llc, Los Angeles, CA (US);
Inventor:
Charles Johnson, Los Angeles, CA (US);
Assignee:
PUCs, LLC, Los Angeles, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/458 (2011.01); H04N 21/44 (2011.01); H04N 21/478 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); H04N 21/44016 (2013.01); H04N 21/4667 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01);
Abstract
In a method for displaying tailored advertising in response to user media playback behavior, an ad engine detects media playback by a user. The ad engine retrieves an advertisement rule associated with the user. Following retrieval of the advertisement rule, the ad engine analyzes the content associated with the media playback and queues user tailored advertisements based on the analyzed content and the advertisement rule. The ad engine then displays an advertisement in response to detecting a pause in the media playback in a content provider-based software application.