The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 28, 2020

Filed:

Nov. 02, 2016
Applicant:

Xandr Inc., New York, NY (US);

Inventors:

Arel I. Lidow, New York, NY (US);

Eric M. Hoffert, New York, NY (US);

Alexander Krassel, Encino, CA (US);

Vikki Pitts, Granada Hills, CA (US);

Jeffrey Weiss, Chatsworth, CA (US);

Andrew Sweeney, Brooklyn, NY (US);

Matt Kendall, Denver, PA (US);

Heran Yang, Brooklyn, NY (US);

Jose Antonio Cabal-Ugaz, Brooklyn, NY (US);

Assignee:

Xandr Inc., New York, NY (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/438 (2011.01); H04N 21/234 (2011.01); H04N 21/4782 (2011.01); H04N 21/466 (2011.01); H04N 21/472 (2011.01); H04N 21/6543 (2011.01); H04N 21/433 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4384 (2013.01); H04N 21/23424 (2013.01); H04N 21/4331 (2013.01); H04N 21/4667 (2013.01); H04N 21/4782 (2013.01); H04N 21/47202 (2013.01); H04N 21/6543 (2013.01);
Abstract

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.


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