The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2020
Filed:
Nov. 06, 2018
Comscore, Inc., Reston, VA (US);
Michael A. Brown, Broadlands, VA (US);
Comscore, Inc, Reston, VA (US);
Abstract
Providing analysis of exposure of users to content without the use of personally identifiable information (PII) is described. Initially, first user activity data is obtained from a server associated with a collection service. The first user activity data comprises a first unique identifier (ID) deterministically created based on an Internet protocol (IP) address of a first entity using a first one-way function. Next, second user activity data is obtained from a service provider. The second user activity data comprises a second unique ID deterministically created based on PII of a second entity using a second one-way function. It is determined whether the first unique ID is the same as the second unique ID, and responsive to that determination, the first and second user activity data are continuously aggregated such that a trend is determined in real-time and analysis of the aggregated user activity data is performed and reported in compliance with mandated legal or policy privacy provisions.