The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2020
Filed:
Nov. 03, 2016
International Business Machines Corporation, Armonk, NY (US);
Rama K. Akkiraju, Cupertino, CA (US);
Haibin Liu, San Jose, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Vibha S. Sinha, Santa Clara, CA (US);
Anbang Xu, San Jose, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method, system and a computer program product are provided for making product recommendations to improve a user's personal brand by using the symbolic meanings and utilities of products and a user's brand perceptions along with users input of a desired personal brand imagery to output a set of products that are optimized to help users bridge the gaps between their desired and actual self-brand, thereby enabling a user to navigate products that shape their personal imagery.