The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 21, 2020

Filed:

Jun. 09, 2016
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Prachi Gupta, Los Altos, CA (US);

Eyal Manor, Los Altos, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01); H04N 21/442 (2011.01); H04N 21/25 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/252 (2013.01); H04N 21/44204 (2013.01); H04N 21/44213 (2013.01); H04N 21/812 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0242 (2013.01);
Abstract

A promotional message may be provided to a first portion of a group of users. A first watch time may be identified based on an amount of time during a period of time that users of the first portion view the video content items after being provided the promotional message. A second watch time may be identified based on an amount of time during the period of time that users of a second portion of the group view video content items where the promotional message is not provided to the users of the second portion of the group. A difference between the first watch time and the second watch time may be calculated. A determination of whether to provide the promotional message to a subsequent user sharing one or more characteristics with the group of users may be based on the difference between the first watch time and the second watch time may be made.


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