The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 21, 2020

Filed:

Dec. 12, 2016
Applicant:

Perfect Market, Inc., Pasadena, CA (US);

Inventors:

William Sears, Santa Clara, CA (US);

David Hull, San Gabriel, CA (US);

Warren Gibbons, Alhambra, CA (US);

Tim Whalen, Pasadena, CA (US);

William Gross, Pasadena, CA (US);

Thomas McGoven, Pasadena, CA (US);

Assignee:

TABOOLA.COM LTD., Ramat Gan, IL;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01); G06F 16/22 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06F 16/22 (2019.01); G06Q 30/0277 (2013.01); H04L 67/02 (2013.01); H04L 67/10 (2013.01); H04L 67/306 (2013.01);
Abstract

A method of providing Internet commercialization services to a content owner may include obtaining rights from an owner of Web page contents on a Web page to commercialize the Web page contents, obtaining an ad from an advertiser for placement on the Web page, the advertiser agreeing to pay for placement of the ad, paying for traffic to the Web page based on a bid to a traffic partner and sharing profits with the owner of the Web page contents, if any, from payments by the advertiser above payment to the traffic partner for the traffic. The content owner may be a publisher of content on the Internet. The traffic partner may be a search engine. The method may include automatically providing Internet commercialization services to an Internet publisher. Various aspects of the method may be modified in a closed loop fashion to optimize profits.


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