The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 21, 2020
Filed:
Sep. 16, 2011
Applicants:
Assaf Henkin, Tel Aviv, IL;
Itai Brickner, Tel Aviv, IL;
Stanislav Krichevsky, Petah Tiqwa, IL;
Inventors:
Assignee:
Amobee, Inc., San Diego, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/951 (2019.01); G06F 16/955 (2019.01); G06F 16/958 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06F 16/951 (2019.01); G06F 16/955 (2019.01); G06F 16/972 (2019.01);
Abstract
Methods and systems for enhancing a web page are described. Consistent with some embodiments, a content enhancement server analyzes receives a user's web search query submitted to a search engine during a web browsing session. Using the received web search query, the content enhancement server performs various algorithmic operations to select text within a web page being presented to a user for conversion to an interactive link, and/or to select content (e.g., an advertisement) to be presented in connection with the presentation of the web page.