The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 07, 2020
Filed:
Jan. 15, 2018
Palantir Technologies Inc., Palo Alto, CA (US);
Jocelyne Francis, Washington, DC (US);
Brian Tatum, New York, NY (US);
Amanda Held, Santa Monica, CA (US);
Justin Streufert, Germantown, MD (US);
Sarah Gershkon, New York, NY (US);
Anthony Anderson, New York, NY (US);
John Urbanik, Brooklyn, NY (US);
Jacob Stern, San Francisco, CA (US);
Stacy Milspaw, Santa Monica, CA (US);
Mahmoud Abdelsalam, Kirkland, WA (US);
Grant Wu, Seattle, WA (US);
Jake Cornelius, Los Altos, CA (US);
Rolando Fentanes, New York, NY (US);
Christian Tessier-Lavigne, Palo-Alto, CA (US);
Samuel Lite, New York, NY (US);
Ankit Buddhiraju, Princeton, NJ (US);
PALANTIR TECHNOLOGIES, INC., Palo Alto, CA (US);
Abstract
In one embodiment, a data processing method comprises generating impression estimate data that specifies an estimated total number of impressions of a plurality of non-program media items that are possible during future transmission of a plurality of media programs via a plurality of media channels; based on the impression estimate data, generating campaign data specifying a target number of impressions of a particular non-program media item and specifying one or more particular media channels to receive the particular non-program media item; based on the campaign data, and based upon transmission schedule data that specifies future times of transmission of the plurality of media programs via the plurality of media channels, automatically determining digitally stored promotional schedule data that specifies a plurality of times to transmit the particular non-program media item to achieve the target number of impressions; wherein the method is performed by one or more computing devices.