The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 07, 2020

Filed:

Oct. 26, 2018
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Jason S. Bayer, Mountain View, CA (US);

Ronojoy Chakrabarti, Santa Clara, CA (US);

Keval Desai, San Francisco, CA (US);

Manish P. Gupta, Santa Clara, CA (US);

Jill A. Huchital, Saratogo, CA (US);

Willard V. T. Rusch, Woodside, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04N 7/173 (2011.01); H04N 21/231 (2011.01); H04N 21/234 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/266 (2011.01); H04N 21/2665 (2011.01); H04N 21/2668 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/466 (2011.01); H04N 21/81 (2011.01); H04N 21/435 (2011.01); G05B 19/418 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); H04N 7/17318 (2013.01); H04N 21/23106 (2013.01); H04N 21/23424 (2013.01); H04N 21/252 (2013.01); H04N 21/25891 (2013.01); H04N 21/2665 (2013.01); H04N 21/2668 (2013.01); H04N 21/26208 (2013.01); H04N 21/26603 (2013.01); H04N 21/435 (2013.01); H04N 21/4331 (2013.01); H04N 21/44016 (2013.01); H04N 21/466 (2013.01); H04N 21/4667 (2013.01); H04N 21/812 (2013.01);
Abstract

Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.


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