The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 07, 2020

Filed:

Apr. 07, 2014
Applicant:

Oath (Americas) Inc., Dulles, VA (US);

Inventors:

Eric Bosco, Washington, DC (US);

Matthew Nguyen, Fairfax Station, VA (US);

Thu R. Kyaw, Reston, VA (US);

Qiuming Yan, Ashburn, VA (US);

Assignee:

Verizon Media Inc., Dulles, VA (US);

Attorney:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0263 (2013.01);
Abstract

According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating.


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