The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 07, 2020
Filed:
Feb. 23, 2017
Xandr Inc., New York, NY (US);
Heran Yang, Brooklyn, NY (US);
Jose A. Cabal-Ugaz, Brooklyn, NY (US);
Arel I. Lidow, New York, NY (US);
Eric M. Hoffert, New York, NY (US);
Alexander Krassel, Encino, CA (US);
Vikki Pitts, Granada Hills, CA (US);
Jeffrey Weiss, Chatsworth, CA (US);
Andrew Sweeney, Brooklyn, NY (US);
Matt Kendall, Denver, PA (US);
Xandr Inc., New York, NY (US);
Abstract
Mediation data may be prefetched to reduce latency associated with presentation of digital media. Prior to the selection of online content associated with presentation of digital media in a media space, a mediation process may be initiated. Initiating the mediation process may include prefetching mediation data from a remote server, wherein the mediation data includes a media tag corresponding to a particular media item and valuation data indicative of a value of presenting the particular media item in the media space. After the selection of the online content, the mediation process may be completed. Completing the mediation process may include sending the mediation data to a remote allocation manager, and receiving allocation data indicative of a digital media item to be presented in the media space. Subsequent to the completion of the mediation process, the digital media item identified by the allocation data may be presented in the media space.