The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 30, 2020
Filed:
Jul. 08, 2011
Clarence Christopher Mysen, San Francisco, CA (US);
Clarence Christopher Mysen, San Francisco, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
A content provider can provide content, such as advertisements or other promotional material, for display by a mobile application. As contextual information is typically limited for mobile applications, the content provider can use other information in addition to or in place of contextual information to select advertisements. This information can include location information, user activity with regards to the mobile application, information regarding a recipient of the advertisement, such as demographic information, information regarding the mobile application, such as information regarding the type of mobile application, and product inventory information. A user profile also may be used to select advertisements. The user profile can include a set of merchants and merchant types, for example clothing retailers, to which a user may be more responsive. The user profiles can be generated and updated by logging merchants that the user visits or interacts with via advertisements.