The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 30, 2020

Filed:

Apr. 09, 2017
Applicant:

Digital Turbine, Inc., Austin, TX (US);

Inventors:

John Haws, Durham, NC (US);

Yohan Lejosne, Boston, MA (US);

William Lefew, Cary, NC (US);

Assignee:

Digital Turbine, Inc., Austin, TX (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 7/16 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); G06F 7/16 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01);
Abstract

A computer-implemented method for selecting a digital content, comprising: receiving a plurality of samples, each comprises a request having a plurality of values of a plurality of attributes, and associated with a success value for a Bernoulli distributed event having a campaign and a bid rate (BR) of the campaign; clustering the plurality of samples in a plurality of homogenous nodes according to respective plurality of values; identifying a group campaign with a highest valuation for each one of the plurality of nodes using triangular approximation of the Bernoulli distribution of events in the node; receiving a query from a device including a plurality of other values of the plurality of attributes; selecting one of the plurality of nodes; selecting a digital content of the group campaign with highest valuation identified for the selected node; and generating a response to the query including the selected content.


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