The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 30, 2020
Filed:
May. 05, 2009
Applicant:
Robert R Hauser, Frisco, TX (US);
Inventor:
Robert R Hauser, Frisco, TX (US);
Assignee:
ORACLE AMERICA, INC., Redwood Shores, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 10/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 10/06375 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0263 (2013.01); G06Q 30/0277 (2013.01);
Abstract
Selection of web page advertisements for placement into a web page may use attention data that ranks the elements of the web page according to the attention the elements receive from users during interactions with the web page. The content of ads can be matched to the content of the most highly ranked elements of the web page rather than the web page as a whole. Alternatively, ads can be selected that historically produce a preferred pattern of behavior such as an attention shift from a highly ranked element of the web page to the ad.