The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 30, 2020
Filed:
Sep. 21, 2016
Amazon Technologies, Inc., Seattle, WA (US);
Cagri Ozcaglar, Seattle, WA (US);
Vishnu Parimi, Redmond, WA (US);
Roopesh Ranjan, Redmond, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems are provided to select targets for communications, designed to cause or provoke the targets to perform a desired action, using bias-corrected models that predict the effect of such communications on the targets. Data regarding previous actions taken by potential targets for communications—also referred to as 'candidates'—can be analyzed to determine whether there is a difference in actions taken by candidates who have received prior communications in comparison with candidates who have not received the prior communications. Biases in the selection of candidates to receive the prior communications can be corrected by weighting the data associated with the selected candidates to more closely match the distribution of candidates not selected to receive the prior communications.