The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2020
Filed:
Apr. 01, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Jonathan Sullivan, Hurricane, UT (US);
Shelli Kashriel, New York, NY (US);
Michelle Christian, Oldsmar, FL (US);
ChoongKoo Lee, San Jose, CA (US);
The Nielson Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to assign demographic information to panelists are disclosed. An example disclosed method includes generating decoy database proprietor identifiers to protect privacies of members of panelist households corresponding to panelist database proprietor identifiers, the decoy database proprietor identifiers to be determined based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process. The example method also includes querying a server at a database proprietor using the panelist database proprietor identifiers and the decoy database proprietor identifiers, to obtain demographic information and assigning, by executing an instruction with a processor, the panelist database proprietor identifiers to panelists in the panelist households based on the demographic information obtained from the server at the database proprietor.