The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2020
Filed:
Jan. 23, 2017
The Trade Desk, Inc., Ventura, CA (US);
The Trade Desk, Inc., Ventura, CA (US);
Abstract
A data processing system performs data processing of raw or preprocessed data. The data includes log files, bitstream data, and other network traffic containing either cookie or device identifiers. The data processing system associates devices with device activity history. The data processing system includes a pairing framework for determining device pairs based upon device activity history, a feature vector generation framework for producing feature vectors corresponding to determined device pairs based upon feature values associated within the raw or preprocessed data with devices of the determined device pairs, a scoring engine for determining scores to associate with determined device pairs based upon produced feature vectors, a graph structure including nodes for representing devices of determined device pairs (wherein edges between pairs of nodes indicate determined device pairs), and a clustering engine for identifying respective clusters of n or more nodes within the graph structure that represent respective groups of devices.