The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2020
Filed:
Sep. 12, 2017
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Parikshit Shah, Emerald Hills, CA (US);
Ming Yang, Sunnyvale, CA (US);
Sachidanand Alle, Sunnyvale, CA (US);
Adwait Ratnaparkhi, San Jose, CA (US);
Ben Shahshahani, Menlo Park, CA (US);
Rohit Chandra, Sunnyvale, CA (US);
Oath Inc., New York, NY (US);
Abstract
A system and method enable exploration of cold ads in an online information system. Cold ads are ads that are new to the system and do not yet have reliable click through rate (CTR) estimates or click probabilities. The method and system selectively boost the click probabilities of cold ads to increase their likelihood of participating in and winning an auction so that the cold ad get more impressions, but without adversely affecting revenue in a production environment when cold ads are introduced.