The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 16, 2020

Filed:

Aug. 04, 2017
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Eyal Segalis, Tel Aviv, IL;

Yaniv Leviathan, New York, NY (US);

Yossi Matias, Tel Aviv, IL;

Gal Chechik, Los Altos, CA (US);

Yoav Tzur, Tel Aviv, IL;

Ran El Manor, Savyon, IL;

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 16/9535 (2019.01); G06F 16/335 (2019.01); G06F 16/35 (2019.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/335 (2019.01); G06F 16/358 (2019.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for selecting textual representations for entity attribute values. One of the methods includes receiving, for presentation to a user, data identifying a relevant entity and a respective presentation attribute value for each of a plurality of presentation attributes associated with the relevant entity; obtaining user profile data for the user; selecting a respective textual representation for each of the presentation attribute values, wherein selecting the textual representations comprises selecting a first alternative textual representation for a first presentation attribute value based on the user profile data; and providing data identifying the entity and the textual representations for presentation to the user.


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