The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2020
Filed:
Jun. 30, 2016
Facebook, Inc., Menlo Park, CA (US);
Aditya Pradip Kulkarni, Sunnyvale, CA (US);
Avi Samuel Gavlovski, Kirkland, WA (US);
Zhurun Zhang, Bellevue, WA (US);
George Xiangwen Zeng, San Francisco, CA (US);
FACEBOOK, INC., Menlo Park, CA (US);
Abstract
An online system generates dynamically optimized sponsored content for a target user of the online system. Each sponsored content item comprises optimal creatives selected for a target user from a set of creatives provided by a content provider. Each type of creative (e.g. title, image, video, descriptive text), has a trained creative model to generate a prediction score for a creative of the same type based on the features of the creative and the characteristics of the target user. The prediction score of a creative indicates the likelihood that the target user will interact with a sponsored content item that includes that particular creative. The online system selects a creative for each type and assembles the selected creatives into a sponsored content item for the target user. For a different user, a different sponsored content item having different creatives chosen from the same set of creatives is generated.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile