The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 09, 2020
Filed:
Jan. 09, 2018
Paypal Inc., San Jose, CA (US);
Ananya Das, Austin, TX (US);
Bryant Genepang Luk, Round Rock, TX (US);
Christopher Diebold O'Toole, Cedar Park, TX (US);
PAYPAL, INC., San Jose, CA (US);
Abstract
A method of television advertisement tracking is described. The method may include identifying an electronic advertisement that is playing on a television. The method may also include storing an identifier of the advertisement in an electronic data storage. The method may include identifying, by the processing device, an activity of a user on a client device. The method may also include determining, by the processing device, an effectiveness score of the advertisement with respect to the user based on the activity of the user on the client device. The method may include storing the effectiveness score of the advertisement in association with the identifier of the advertisement.