The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 09, 2020
Filed:
Jan. 31, 2014
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Lihong Pei, Mountain View, MN (US);
Kai Wei, Belmont, CA (US);
Nihar N Mehta, Sunnyvale, CA (US);
Ashvin Kannan, Sunnyvale, CA (US);
Deepak Agarwal, Sunnyvale, CA (US);
Guangyu Dong, Santa Clara, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A system and method may optional include or utilize a processor configured to receive a request for social network content for display in a sponsored content position in a newsfeed of a social network interface, the position having a position criterion, identify a sponsored content item of multiple sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion, a bid associated with the sponsored content item, and a scaling factor, wherein each of the sponsored content items correspond to one of multiple item types and at least two of the sponsored content items are of a different item type. The scaling factor for each of the sponsored content items is based on the item type of the corresponding one of the sponsored content items.