The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 09, 2020

Filed:

Nov. 27, 2013
Applicant:

Synqy Corporation, Pleasant Hill, CA (US);

Inventors:

Nikolaus Chanda, Concord, CA (US);

Michael Weissman, Danville, CA (US);

David Mosby, San Ramon, CA (US);

John Hoye, Walnut Creek, CA (US);

Assignee:

SYNQY Corporation, Pleasant Hill, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0277 (2013.01); H04L 63/08 (2013.01); H04L 63/12 (2013.01);
Abstract

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. The brand owners specify brand guidelines that determine how the smart brand assets are presented based on the environment in which the smart brand assets are placed. Smart brand assets contain unique identifications so that a search engine crawler can index the web pages containing the content of the smart brand assets. By monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers.


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