The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 02, 2020
Filed:
Dec. 30, 2014
Crimson Hexagon, Inc., Boston, MA (US);
Aykut Firat, Cambridge, MA (US);
Mitchell Brooks, Boston, MA (US);
Christopher Bingham, Cambridge, MA (US);
Francesco Liuzzi, Boston, MA (US);
Brandwatch, Boston, MA (US);
Abstract
Systems and methods are provided for analyzing people's interests, based on signals available within social media. In general, the systems and methods can include determining interests for a group of people that differentiate the group from another group. First, topics of interest for each individual can be calculated based on topics associated with their activity on social media websites and topics associated with people in their social media network. The interest topics of people in a first group can be compared to the interest topics of people in a second group to determine which interest topics have a high affinity for one group but not the other. The invention can further provide for visualization of the topic distribution between the two groups, which can include illustrations of the number of people in each group who are interested in a plurality of topics and/or the prevalence of each of the plurality of topics in the first group relative to the second group.