The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 02, 2020
Filed:
Jul. 27, 2017
Google Inc., Mountain View, CA (US);
Yifang Liu, Redwood City, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
The modeling of an impression effect may include generating a content item impression effect distribution. A classification model may be used to determine a period of the content item impression effect distribution based on one or more accessed impression effect parameters. A value for a content item may be determined based, at least in part, on the determined period and a bid associated with the content item. A content item may be selected based on the determined value and data to display the selected content item may be transmitted. In some instances, the determined period may be used to determine or select predictive model for the determined period that outputs a factor to modify the determined value.
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