The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 02, 2020
Filed:
Aug. 25, 2016
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Jinyun Yan, Sunnyvale, CA (US);
Hsiao-Ping Tseng, Fremont, CA (US);
Xiaoyu Chen, Sunnyvale, CA (US);
Rupesh Gupta, Sunnyvale, CA (US);
Romer E. Rosales, Burlingame, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A system and method for content generation and targeting using machine learning are provided. In example embodiments, a probability that a user will visit a webpage based on historical data is calculated. A probability that the user will engage with a particular content category based on past user engagement is calculated. In response to the probability of the user engaging with the particular content category being equal to or greater than a first threshold, the content is generated. Further, in response to the probability of the user not visiting a webpage meeting or exceeding a second threshold, the generated content is sent to the user.