The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 26, 2020
Filed:
Jan. 15, 2019
Prime Research Alliance E, Inc., Road Town, Tortola, VI (US);
John A. Schlack, Quakertown, PA (US);
Andrew Sutton, Norristown, PA (US);
Andrew J. Rampulla, Harleysville, PA (US);
Charles A. Eldering, Doylestown, PA (US);
PRIME RESEARCH ALLIANCE E, LLC, Wilmington, DE (US);
Abstract
In an embodiment, a computer-implemented method includes starting a first viewing session; receiving one or more programming streams including one or more video programs; storing (e.g., at regular time intervals) program data including identification data describing the one or more video programs and a corresponding time interval; monitoring and/or storing a plurality of interactions with video controls of the particular viewer during the first viewing session; ending the first viewing session; aggregating at least a portion of the plurality of the interactions and the program data in a new session profile that represents the particular viewer's short-term viewing habits; accessing one or more existing signature profiles having signature categories that may represent the long-term viewing habits of a respective viewer; and matching the new session profile with one of the one or more existing signature profiles to deliver a particular viewer a targeted advertisement.