Omni-channel marketing curation system based on big data

Abstract

Provided is an omni-channel marketing curation system based on big data including a data collecting unit configured to collect behavior log data of a customer in an online store and behavior log data of the customer who visits an offline store; a big data storing unit configured to process, in real time, the log data collected in the data collecting unit; a log verbalization converting unit configured to analyze the customer's online/offline behavior log data, convert the analyzed result into one of a plurality of pre-defined verbal expressions, which indicate degrees of customer's reactions to a product, to store the converted result in the big data storing unit; a first attribute setting unit configured to receive customer's attribute information from a system user so as to create a profile for a persona according to the attribute; a persona generating unit configured to group, into one persona, customers corresponding to the attribute information received by the first attribute setting unit, generate one or more pieces of visualization information in correspondence to verbal expressions, and generate trajectory information through which how the visualization information moves to purchase the product; and a data visualization providing unit configured to consecutively play visualization information and trajectory information.