The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2020
Filed:
Oct. 29, 2015
International Business Machines Corporation, Armonk, NY (US);
Erik H. Katzen, Argyle, TX (US);
Sumit Patel, Irving, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Embodiments of the invention provide a method, system and computer program product for social media messaging management for brand integrity. The method includes retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system. The method further includes parsing text of the retrieved content to identify information pertaining to a contemporaneous news event. Thereafter, the parsed text is matched to an advertising message disposed in a table stored in a data store coupled to the host computing system. Consequently, at least a portion of a social media message is generated incorporating the predetermined advertising message and the social media message is displayed in a user interface of the manager. Finally, the social media message is posted onto a social media messaging system by the manager over the computer communications network.