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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10650405 B1

PDFFull Text
Date of Patent:
May. 12, 2020

Filed:

Mar. 21, 2017

Media content tracking

Applicant:

Kellogg Company, Battle Creek, MI (US);

Inventors:

Gustav Hoffman, Richland, MI (US);

Ganapa Sashidhara Murthy, Portage, MI (US);

Assignee:

Kellogg Company, Battle Creek, MI (US);

Attorney:

Honigman LLP

Primary Examiner:

Priyank J Shah

Assistant Examiner:

Kirk W Hermann

Int. Cl.
CPC ...
G09G 5/00 (2006.01); G06Q 30/02 (2012.01); G06K 9/00 (2006.01); G06F 3/14 (2006.01); H04N 21/414 (2011.01); H04N 21/441 (2011.01); H04N 21/45 (2011.01); A61B 5/00 (2006.01); H04N 21/4223 (2011.01); G06F 3/03 (2006.01); H04N 21/442 (2011.01); G06F 3/01 (2006.01); A61B 5/11 (2006.01); A61B 5/16 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); A61B 5/0077 (2013.01); A61B 5/1114 (2013.01); A61B 5/163 (2017.08); A61B 5/7264 (2013.01); G06F 3/013 (2013.01); G06F 3/0304 (2013.01); G06F 3/1446 (2013.01); G06K 9/0061 (2013.01); G06K 9/00268 (2013.01); G06K 9/00604 (2013.01); G06Q 30/02 (2013.01); H04N 21/41415 (2013.01); H04N 21/4223 (2013.01); H04N 21/441 (2013.01); H04N 21/44204 (2013.01); H04N 21/44218 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); A61B 2503/12 (2013.01); A61B 2576/00 (2013.01);
Abstract

A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.

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