The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2020
Filed:
Jan. 28, 2019
Comscore, Inc., Reston, VA (US);
Brian Pugh, Sterling, VA (US);
Frank Eugene Pecjak, Fairfax, VA (US);
Comscore, Inc., Reston, VA (US);
Abstract
Measuring a networked audience is described. Initially, a first set of network usage data is determined based on a first set of signaling information obtained from a first subset of the client systems as a result of the first subset accessing common resources. In addition, a second set of network usage data is determined based on a second set of information obtained from a second subset of the client systems as a result of an application installed thereon monitoring accessing of the common resources. Usage is measured based on the first set of network usage data by determining an initial count of unique visitors that accessed the common resources by determining a count related to signaling of the first set of signaling information. Adjustment factors are determined based on the second set of network usage data. Finally, audience reports are generated by adjusting the measured usage using the one or more adjustment factors.