The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2020
Filed:
Mar. 15, 2013
Google Inc., Mountain View, CA (US);
Vaibhav Vaish, Mountain View, CA (US);
Venky Ramachandran, Cupertino, CA (US);
David Philip Sisson, Fremont, CA (US);
Ramakrishnan Kandhan, Mountain View, CA (US);
Pramod Adiddam, Santa Clara, CA (US);
Vinod Marur, Palo Alto, CA (US);
Gaurav Garg, San Francisco, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.