The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 05, 2020

Filed:

Oct. 23, 2014
Applicant:

Oath Inc., New York, NY (US);

Inventors:

Amanda Roever, San Francisco, CA (US);

Richard William Collins, Pledmont, CA (US);

Daniel Lachman Roosevelt, San Francisco, CA (US);

Assignee:

Oath Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/0267 (2013.01);
Abstract

Techniques are provided for playback and event reporting of video advertisements on a user device. Two different event reporting protocols are simultaneously supported to enable application-based playback of video advertisements while collecting event information associated with the video playback. In some configurations, initialization of the event reporting protocols is serialized to avoid conflict conditions during the video playback.


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